Photo courtesy of Gretchen Black of Greyhouse Design

2017 was an interesting year for home building and décor trends. With the wide popularity of websites like Houzz and Pinterest, many homeowners have taken to DIY or at least want a stronger voice in decisions regarding home design. Wood walls called “shiplap” became one of the most searched words on the internet. Terms like industrial design and urban farmhouse became part of our vocabulary, and subway tiles and vintage lighting were in high demand. Cool colors, especially shades of gray and blue, were seen in every home show across the country.

With new home construction booming, what elements of the past year can we expect to stick around for 2018? What new design concepts should we anticipate? We surveyed five leading home design and décor resources to get their expectations for 2018.

Smart Home technology 

Homeowners are demanding that builders incorporate automatic controls and smart lighting control systems into the building plan. With news of the possible reinstatement of the tax credit, geothermal systems remain feasible. While homeowners have become very clever at hiding electronics, new products may blend into a home’s design according to Elle Décor. Products like TV frames that look like artwork and hang flush against the wall will require less camouflage to be visually appealing.

Geometrics and florals

Expect to see more geometrics in fabrics, wallpaper, and rugs. Intricate tile designs may replace last year’s popular white subway tiles in the kitchen. Louisville interior designer Gretchen Black of Greyhouse Design is using cement tiles in bold patterns in bathrooms and kitchen backsplashes. “Clients love the way they create a unique design in their homes.”

In addition, natural elements, like green plants, woodwork, and woven accessories, will bring the outdoors in. Karista Hannah of Set the Stage in Norton Commons expects to find reclaimed barn doors or wood beams in home remodels or new construction. “People love to mix some old and new. It does help warm up the space and give it some character,” she says.

Vibrant colors

Houzz looks for white to make way for vibrant colors, with the exception of white tile which is expected to be strong for bathroom flooring. Warmer colors, like red, coral, rust, and yellow, are expected to make a comeback. HGTV’s Joanna Gaines plans to use saturated colors balanced with white. She also recommends tone on tone by using the same color for furniture as the walls. House Beautiful Magazine likes lavender and green, especially olive green, for 2018. Karista Hannah finds that the gray tones, used extensively in 2017, continue to be popular with homeowners. “Everyone seems to love gray, taupe, blues, and pale greens.”


Houzz expects color to make its way back into the kitchen this year. Instead of white or stainless sinks, look for stone, granite, copper, and concrete to become more standard. Concrete could become more prevalent in residential design. D Magazine, a Dallas-based home building trends magazine, expects kitchen designers to go beyond granite and stainless. Sinks will be wider and deeper. The vintage look is still strong, especially in lighting. Copper accents are expected to add shine and sparkle missing from last year’s farmhouse décor.


House Beautiful Magazine finds that brass is moving ahead of brushed nickel for hardware and fixtures. If you don’t want to commit to brass, they suggest trying a brass mirror or accent table. Mixed metals are favored heavily this year. With the popularity of industrial and farmhouse décor, rusty elements will remain popular in furniture pieces. D Magazine expects floors to move away from dark wood tones to lighter woods and gray. Gretchen Black is already seeing the use of natural wood tones. “White oak is the wood of choice right now. I’m seeing this material used in flooring, islands, and ceiling beams. We use white wash stains with a hint of gray to dim the yellow tones in white oak.”

Home design

D Magazine expects more contemporary homes, not in a modern sense, but homes with clean lines and open spaces that have fewer hallways and less wasted space. In addition, D Magazine finds that the large home theater has become less appealing because every room in the house now contains a TV. Family Handyman Magazine sees increased use of pocket doors that take up less space. They also expect more builders to incorporate wider doors and hallways to appeal to multiple generations and allow homeowners to stay in their home for additional years.

Making it yours

The 2018 forecast is strong for new home construction and innovative design. Builders and homeowners are expected to make design and décor decisions that are smart and have longevity. We can’t wait to see what the year brings in Norton Commons, where you’ll always find More Life Per Square Foot®.

The seasoned sales team at Norton Commons is ready to help make your dream home a reality. To learn more about our homes, builders, lots, or amenities, call 502.412.5085.